Why Push Notifications are Essential for PWA eCommerce Success?

Push notifications serve as a powerful tool for eCommerce PWA applications, enabling them to engage with users even when they are not actively browsing the website. These notifications appear on the user\’s device, regardless of whether the app is open or closed, and can be used to deliver timely updates, reminders, or promotional messages. One of the major benefits of push notifications in eCommerce is their ability to increase customer engagement and retention.