DailyObjects, a direct-to-consumer design and lifestyle brand, is projecting its net revenue for FY26 to reach between ₹220 Cr and ₹230 Cr, a significant increase from ₹111 Cr reported in FY25. Co-founder and CEO Pankaj Garg is optimistic about further growth, aiming for ₹400 Cr by FY27.
In FY25, the brand experienced a 30% rise in operating revenue, climbing from ₹84.4 Cr in FY24. However, this growth came with challenges, as the company's net loss surged over 58% to ₹16 Cr compared to ₹10 Cr in the prior year.
Despite the losses, Garg is confident that DailyObjects will achieve EBITDA profitability by the end of March 2026. The startup has been focusing on enhancing its gross margins, which were around 4-5% during FY26, primarily by reducing customer acquisition costs. Notably, 52% of its customer base consists of repeat buyers, and the average order value has increased by 20% year-over-year to ₹2,500.
Currently, more than half of DailyObjects' sales are generated through its website, supported by targeted marketing campaigns aimed at GenZ consumers on social media. The sales distribution is as follows:
- 30% from e-commerce channels
- 10-12% from corporate gifting
The brand has also ventured into quick commerce by launching select products on Blinkit, although Garg noted that quick commerce may not become a core channel.
On the retail front, DailyObjects has expanded its presence by opening nine stores in Tier I cities such as Delhi-NCR and Bengaluru, with plans to add 20 more stores in cities like Hubbali, Visakhapatnam, Chennai, Pune, and Guwahati. Garg reported that these retail locations have been profitable since their opening.
DailyObjects was established in 2012 by Garg and Sourav Adlakha, initially focusing on smartphone and tablet accessories. The brand has since diversified into bags, wallets, and other lifestyle products, which now account for 35% of total sales. Currently, it offers 50 core SKUs and aims to enhance its existing product lines rather than introduce new ones.
To date, DailyObjects has secured $12 million in funding, including a $10 million Series B round led by 360 ONE Asset in 2024. Recently, it raised ₹25 Cr in debt from Trifecta Capital for general business purposes.
In FY25, DailyObjects' total expenses rose nearly 30% to ₹124.5 Cr, compared to ₹96.4 Cr the previous year. Key expenses included:
- Stock Purchases: ₹51.5 Cr, up 21% from ₹42.5 Cr
- Promotion & Advertisement: ₹26 Cr, a 40% increase from ₹18.5 Cr
- Employee Benefits: ₹17.3 Cr, a 52% rise from ₹11.3 Cr
