By Cara Bohmann, Charlene Vela, Patricia Kim, and Eduardo Estrada – Sr. Co-Sell Initiative Managers, AWS
Co-selling is one of the most powerful growth levers available to AWS Partners—and the data backs it up. According to a Canalys study, 65% of Partners close deals faster by co-selling with AWS, resulting in larger deals for 54% of Partners.
To continue investing in your co-sell success, we’re introducing new benefits for the AWS ISV Accelerate (ISVA) Program, designed to help you accelerate growth through funding and specialized workshops—plus access to agentic capabilities in AWS Partner Central.
The new ISVA Program benefits include:
Unlock up to $25,000 in Marketing Development Funds (MDF) to accelerate go-to-market activities and drive demand generation to grow your sales pipeline. This benefit is available to Partners newly enrolled in ISVA after January 1, 2026.
To access funding, Partners must implement Partner Revenue Measurement and meet co-sell engagement requirements. For full eligibility criteria, review the MDF Guide in AWS Partner Central (login required).
Get access to in-person workshops where you can join leaders from AWS and fellow AWS Partners to learn how to build an effective go-to-market strategy and scale your customer reach through AWS Marketplace. These sessions cover co-selling best practices, tools and capabilities, program benefits, and customer success stories—so you can learn what’s working, sharpen your approach, and maximize your engagement with AWS.
In addition to these program benefits, the new agentic capabilities in AWS Partner Central enhance sales pipeline visibility by delivering real-time, conversational intelligence directly on the Opportunity listing page—so you can instantly surface deals that need attention based on stage progression and upcoming deadlines.
ISVA Partners are seeing strong results. “Through the AWS ISV Accelerate program, Sumo Logic has increased co-sell engagement with AWS by more than 70%, unlocking stronger joint execution and pipeline growth,” said Ruthy Ross, Global AWS Alliance director at Sumo Logic. “Participation in MPOPP has enabled us to win high-profile customer logos, validating the strength of our joint value proposition. By transacting in AWS Marketplace, we’ve helped customers save millions while simplifying procurement. ISVA has been a critical accelerator in our AWS journey, driving measurable outcomes for both our organizations.”
That co-sell engagement translates directly into business outcomes. “Being part of the AWS ISV Accelerate Program has strengthened Qlik’s partnership with AWS,” said Jessica DuBois, Senior Director, AWS Alliance at Qlik. “The ISVA Program helped us expand and deepen co-sell engagement across our joint field teams, accelerating sales cycles and creating greater commercial value for shared customers. In 2025, our customer wins increased 41% YoY globally, AWS Marketplace TCV increased 13% YoY, and MPPO quantity 16% YoY. Overall, ISVA has significantly amplified our joint impact—technically, commercially, and in the market.”
Ready to take advantage of these new benefits? Here’s how to get started:
To unlock the full potential of co-selling with AWS, we recommend the following best practices:
Looking ahead, we’ll continue investing in enhancements to help Partners increase discoverability and accelerate solution enablement with AWS.
